Feb. 18, 2026
124: Price vs Value: Why Cheap Decisions Cost You More
Send a text We’ve all done it. Chosen the cheapest option and told ourselves we were being smart. But sometimes cheap ends up being expensive. In this episode, Jessica and Brandon break down the difference between price and value and why understanding that distinction can completely change the way you spend, save, and invest. We share real-life examples, including: When “budget” services backfireThe hidden cost of uninvested retirement accountsWhy professional expertise often pays for itselfH...
We’ve all done it. Chosen the cheapest option and told ourselves we were being smart.
But sometimes cheap ends up being expensive.
In this episode, Jessica and Brandon break down the difference between price and value and why understanding that distinction can completely change the way you spend, save, and invest.
We share real-life examples, including:
- When “budget” services backfire
- The hidden cost of uninvested retirement accounts
- Why professional expertise often pays for itself
- How to decide what’s actually worth spending on
Plus, we give you four simple questions to help you define value for yourself before your next purchase.
This is a mindset shift episode. Less guilt. More intention. Better outcomes.
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Money, relationships, and the mindset to master both. Hosted by financial advisor Brandon and his wife Jessica, The Sugar Daddy Podcast breaks down how to build wealth, unpack old money beliefs, and have real conversations about love and finances. Their mission? To help couples and individuals grow rich in every sense of the word: emotionally, relationally and fina...
Chapters
00:00 - Price Versus Value Framed
02:00 - Defining Price, Value, And Subjectivity
04:00 - Cost Per Use And Time Tradeoffs
06:20 - When “Cheap” Services Backfire
09:10 - Quotes, Outliers, And Scope Clarity
12:00 - The Haircut Story And Expertise Premium
15:00 - Decision Fatigue From Bargain Hunting
17:00 - The Lost Decade: Uninvested Rollover IRA
21:00 - Paying For Tailoring Versus Cutting Corners
23:00 - PMP Bootcamp: Paying For Speed And Certainty
27:00 - Four Questions To Define Value
29:00 - Teaching Kids And Building A Value Filter
31:00 - Aligning Spending With Family Priorities
Transcript
WEBVTT
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Alright, y'all, let's talk about something that gets a lot of us stuck without even realizing it.
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Chasing the cheapest option.
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We've all done it.
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You're at the store, online shopping, comparing three versions of the same thing, and your brain instantly zeros in on the lowest price.
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But here's the problem.
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When you only focus on price, you're missing the bigger picture.
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You could be spending more in the long run, on your time, your stress, and even your peace of mind.
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And when it comes to money, relationships, and long-term planning, that can create real tension.
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Today, we're digging into the difference between price and value because understanding how to evaluate value, not just cost, can change the way you spend, save, and invest in your life.
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It's not about being reckless with money, it's about spending it in ways that actually serve you.
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So let's break this down and help you start making money moves that feel good and make sense.
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Sugar Teddy Podcast, yo.
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Learn how to make them pockets grow.
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Finance and freedoms where we grow.
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Smart investments, money flow.
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Hey, babe.
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What are we talking about today?
00:01:12.640 --> 00:01:22.560
Today we are talking about this topic that I feel like has been continuously coming up, which is cost or price versus value.
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And I feel like it's a really important conversation because so many people only look at price and it's costing them in the long run.
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Yes.
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Um, obviously now things are increasing so much, and how much they cost, that obviously that is a big focus for a lot of people.
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However, you do have to weigh that out in regards to what you're actually getting from a value standpoint, because price and value are not the same thing and they don't necessarily equal one another.
00:01:52.319 --> 00:01:52.799
They are not.
00:01:52.959 --> 00:01:57.040
And sometimes, and we've said it on other episodes, cheap can be expensive.
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Yes.
00:01:58.480 --> 00:02:01.920
You buy something cheap and it can cost you in the long run.
00:02:02.079 --> 00:02:06.799
So just because it's cheap doesn't mean it's gonna get you the value that you're hoping for.
00:02:07.040 --> 00:02:09.599
And this is coming from a naturally frugal person.
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Yes, y'all.
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Oh my gosh.
00:02:12.000 --> 00:02:25.199
However, I do very much understand the difference between value and price because there are certain things that even though I'm always, you know, looking at how much something costs and I can wait and I can differentiate a need between a want, yeah.
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There are certain things that I'm going to buy and I'm going to pay the premium price for because I know I'm going to get the value that I want out of them because I use it all the time and it's going to last a long time.
00:02:35.439 --> 00:02:36.159
Yes, exactly.
00:02:36.319 --> 00:02:37.759
Yeah, that cost per wear.
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I mean, you know, at one point in life, I knew I was going to buy, you know, the$15 Target sandals, and I would buy three or four pairs for that summer.
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And by the end of the summer, they would be wrecked because they're$15 Target sandals.
00:02:55.280 --> 00:03:01.840
And I would just mentally in my head, I'd be like, okay, well, these go in the trash and I'm going to buy new ones next next summer.
00:03:02.159 --> 00:03:09.680
Now I have spent a lot more on quality shoes that I am no longer throwing out every summer.
00:03:09.840 --> 00:03:12.080
So, you know, it was that mindset shift.
00:03:12.240 --> 00:03:19.599
It's it's just a change in perspective of what am I actually doing and what am I actually getting for the money that I'm spending.
00:03:19.840 --> 00:03:26.400
Yeah, because if you know, you're looking at it just from a standpoint, you know, the definition wise, like price is simply the cost in dollars for something.
00:03:26.479 --> 00:03:26.639
Right.
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That's all that it reflects.
00:03:28.240 --> 00:03:41.680
As value is more is like what something is worth to you based on, you know, the benefit that actually provides for and that there is a difference because I think the important, like what's valuable to you is not necessarily valuable to me.
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It's very subjective.
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Exactly.
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And so you have to determine what the value is.
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Like I have to do that sometimes when I'm like, okay, I can drive to the store, I can park, I can walk in the store, I can shop for an hour, I can get in line, I can get back in the car.
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That's a three-hour ordeal, depending on what I need.
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Or I can use my Instacart app and I can order these here groceries and I can pay the price of the tip and the service fee.
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The tip never bothers me.
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The service fee bothers me, but I don't want to get off track today.
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And I will pay because the value to me is what else could I be doing right now?
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Could we be recording a podcast?
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Could I be getting some laundry done?
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Could I be studying for something?
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Could I be sending out a newsletter?
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Like my time is so valuable because I have so little of it that that is a cost I'm willing to spend because I get the value.
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What you find value in is determined upon your own individual needs, priorities, and goals.
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Correct.
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So that can that's obviously going to vary from person to person.
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Yeah.
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So that's not going to be one uniform thing.
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They're like, oh, everybody finds value in this because there's going to be things that I find value in that just might not even find value in.
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Correct.
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So it's more or less determining that for yourself and seeing if it makes sense for you to focus on that as compared to the price.
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Because obviously, you know, we do have to factor in price to some standard because even if you're getting a certain value out of it, if it's just out of your price range, it just might not be, you know, something that you could do right now.
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Yeah.
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So you have to be realistic about that also.
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Yeah.
00:05:12.639 --> 00:05:26.879
There's been a couple of um examples of things personally as well as just in our life and in our surrounding kind of family where this price versus value has come up multiple times.
00:05:27.120 --> 00:05:38.879
Um, and so we want you to think about a time where you paid a low price, maybe not the lowest price, but you paid a low price and it didn't pan out the way you wanted.
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Now, maybe it's the, you know,$20 jeans that ripped after the third time you wore them, and you're like, man, this doesn't happen with my$100 jeans.
00:05:46.480 --> 00:06:03.920
It could be something like that, but it could also be, you know, hey, I use this CPA who missed a bunch of deductions and it cost me money, or maybe I ended up with a big old tax bill versus or they tried to send me uh my tax return unencrypted.
00:06:05.680 --> 00:06:12.959
Y'all, one time we have the had the CPA who sent our tax returns unencrypted, and Brandon was like, This is the last time we are ever using her.
00:06:13.120 --> 00:06:15.759
I cannot believe she does not have encryption on her email.
00:06:15.839 --> 00:06:22.800
So she also tried to charge us like twice what she has charged us the year before, even though nothing had changed in our own.
00:06:22.959 --> 00:06:24.079
And also there was no communication.
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There was no communication.
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She just sent a bill.
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And I'm like, I'm not paying this.
00:06:27.759 --> 00:06:29.519
Like, yeah, that was a little crazy.
00:06:29.759 --> 00:06:30.639
Um, yeah.
00:06:30.879 --> 00:06:36.480
So again, or you know, we have we have friends in our circle who had a CPA.
00:06:36.720 --> 00:06:43.040
I don't know what they were doing, but on more than one occasion, they have ended up with massive tax bills.
00:06:43.360 --> 00:06:45.600
And that's clearly not worth it.
00:06:45.680 --> 00:06:55.279
Like, clearly spending less to get a service that then costs you thousands in the long run because it was done incorrectly, that is lacking value.
00:06:55.519 --> 00:06:58.240
You got a cheap price, but it lacked all the value.
00:06:58.639 --> 00:07:11.040
Because I always say this when it comes to, especially when it comes to professional services that you're looking for, whether that's, you know, work with me or another type of financial advisor or, you know, getting a contractor to do some work on your home.
00:07:11.279 --> 00:07:18.720
If you're getting multiple quotes, let's say you get four quotes, and one person is significantly lower than the rest, red flag.
00:07:19.120 --> 00:07:23.920
There is often a reason because their value is not the same.
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Correct.
00:07:24.959 --> 00:07:25.439
Correct.
00:07:25.680 --> 00:07:31.279
So you can go with the one that has a lower price, but nine times out of ten, you're gonna pay for it later on.
00:07:32.720 --> 00:07:33.360
One way or another.
00:07:33.439 --> 00:07:39.759
And it's gonna end up costing you more than if you simply went with the more valued individual that costs more in the beginning.
00:07:40.000 --> 00:07:40.240
Yes.
00:07:40.399 --> 00:07:51.600
Now, just as a caveat, if you have a super low price and a super high price, I would still shop around and maybe find two that are in the middle because you don't want outliers on either side.
00:07:51.920 --> 00:07:57.279
Like, you know, that's kind of a my rule of thumb when if if I'm looking for somebody to do work in my home.
00:07:57.519 --> 00:08:07.360
And here's what I'll say too, as a caveat, like it also depends on what you're looking to get out of it as well, because you might have an outlier that's on the high end, but you also have to measure against what are you getting.
00:08:07.519 --> 00:08:07.759
Yeah.
00:08:07.920 --> 00:08:12.319
So if you have, you know, these two over here that are in the same price range, you're getting five things.
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But this person over here is priced higher and you're getting 15.
00:08:16.480 --> 00:08:18.160
Well, but why is the scope of work changing?
00:08:18.399 --> 00:08:18.800
No, no, no.
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No, no, no, no.
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What I'm okay.
00:08:20.399 --> 00:08:22.240
So here's what I'm saying, here's the example I'm looking at.
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Okay.
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Um, from a financial advising standpoint, there are financial advisors that, you know, I don't I am not the cheapest financial advisor, but I'm definitely not the most expensive.
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Right.
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And there are ones that are significantly more expensive than myself, but they also are maybe providing a more tailored, more white coat, white glove, you know, experience.
00:08:40.960 --> 00:08:47.759
Now, obviously, do you need that experience is what it is, because more than likely they might be working with more high-end clients that do you need those more additional services.
00:08:47.919 --> 00:08:49.279
So you have to measure it out.
00:08:49.360 --> 00:08:59.440
But if you're just looking at it from the outside, this person's charging this much as compared to this one, doesn't mean the person who's charging higher is trying to, you know, get over on you or they're not doing, you know, or their value is not there.
00:08:59.759 --> 00:08:59.919
Okay.
00:09:00.080 --> 00:09:01.759
I feel like what you do is very tailored.
00:09:02.159 --> 00:09:02.559
Oh, I do.
00:09:02.639 --> 00:09:09.600
But what I'm saying is like I'm talking about like so it's different between me working with someone who has like, you know, a few millions and someone that has 200 million.
00:09:10.000 --> 00:09:10.879
Yes, of course.
00:09:11.039 --> 00:09:11.600
Yeah, yeah, yeah.
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There's a big difference in regards to what they need.
00:09:13.759 --> 00:09:14.000
Okay.
00:09:14.159 --> 00:09:14.960
So that's what I'm saying.
00:09:15.039 --> 00:09:17.360
Like, just looking at price, you have to look at also what you're getting.
00:09:17.840 --> 00:09:18.720
Yes, I understand.
00:09:18.960 --> 00:09:25.120
Well, okay, so let's break it down into maybe some more realistic um examples.
00:09:25.279 --> 00:09:33.919
Like one thing that came to mind as we were talking about this like value versus price is, and your mom does still doesn't listen to our podcast, so I'm gonna talk about her.
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If she doesn't want me to talk about her, she can listen to our podcast.
00:09:36.879 --> 00:09:38.000
She'll probably listen to this episode just.
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Of course she will, because that's the universe.
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But your mom, frugal, frugal, frugal.
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That's partially where I get it from.
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And she has beautiful kinky curly hair, and she needs to go to a coral specialist.
00:09:52.799 --> 00:09:54.000
But what does she do?
00:09:54.320 --> 00:09:56.000
She goes to the school.
00:09:56.159 --> 00:10:01.919
She goes to the Paul Mitchell school, where every single time she walks in the door, she gets a different person.
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There's no continuity, nobody understands her hair because they haven't worked with it, they haven't seen it, they don't know what's going on with it.
00:10:09.519 --> 00:10:11.759
She's gotten cuts, she's gotten color.
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And I would say nine times out of 10, the color is off, the cut is definitely off, and she walks out not super happy.
00:10:20.960 --> 00:10:21.120
Yeah.
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And the sad part is like she'll have one really good experience because she just happened to find that one diamond in the rough.
00:10:27.120 --> 00:10:28.000
Yeah, but they're in school.
00:10:28.080 --> 00:10:28.799
So then they leave.
00:10:29.200 --> 00:10:29.840
Then they're not there.
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Right.
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And she has no idea where they went, which is like that continuity.
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Like, I want somebody who knows my hair, knows my journey, like, et cetera.
00:10:37.919 --> 00:10:39.919
And this is a price versus a value scenario.
00:10:40.159 --> 00:10:54.159
So then you and your brother bought her a uh cut with the curl specialist that I see, who is not cheap, nor should she be, because she's got decades worth of experience and courses and education.
00:10:54.559 --> 00:10:55.759
And more importantly, the results.
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And the way she walked in our front door after she got her hair done, you would have thought she was walking next to Naomi Campbell on the runway.
00:11:04.960 --> 00:11:05.759
Did she not?
00:11:06.080 --> 00:11:06.399
Yes.
00:11:06.559 --> 00:11:08.480
She she was obsessed.
00:11:08.639 --> 00:11:13.279
And my mom's a very, I love her to death, but she can, she's a hard one to please sometimes.
00:11:13.440 --> 00:11:22.639
And so the way that, you know, for the fact that she went and did have this haircut and came out, you know, glowing about the experience and everything like that.
00:11:22.799 --> 00:11:26.399
And I explained to her, I was like, this is the difference.
00:11:26.879 --> 00:11:32.559
You are paying more, but the value you get out of it is significantly more.
00:11:32.799 --> 00:11:32.960
Yeah.
00:11:33.120 --> 00:11:39.519
Cause yeah, you can get the$35 haircut, which there are people out here who can get a$35 haircut.
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That's fine.
00:11:40.720 --> 00:11:42.399
Your mom is not one of them.
00:11:42.559 --> 00:11:50.879
And the last time she went to the school, she they cut off so much hair she could barely put it up in her little puff to play pickleball.
00:11:50.960 --> 00:11:51.120
Yeah.
00:11:51.279 --> 00:11:52.080
She was pissed.
00:11:52.240 --> 00:11:52.559
Yeah.
00:11:52.799 --> 00:11:55.440
But again, I'm not going to feel listen, I'm at the point.
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I am not going to feel sorry for you.
00:11:57.200 --> 00:11:59.840
I straight up looked at her and I said, This is what you get.
00:12:00.000 --> 00:12:03.200
I've been giving you Michelle's number for a bajillion years.
00:12:03.759 --> 00:12:04.879
Shout out to Michelle Pardo.
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Shout out to Michelle because listen, you get the value.
00:12:08.879 --> 00:12:10.639
She's not going to ruin your hair with color.
00:12:10.799 --> 00:12:13.759
She's not going to chop off more inches than you talked about.
00:12:13.919 --> 00:12:18.720
She is going to understand how your curls bounce back when you cut them.
00:12:18.879 --> 00:12:21.519
So if you say you want an inch off, guess what?
00:12:21.679 --> 00:12:26.720
That inch is going to turn into four and a half inches because of how much shrinkage you have.
00:12:26.879 --> 00:12:28.399
People need to understand that.
00:12:28.559 --> 00:12:45.840
So when we talk about price versus value, your mom finally understood the value of going to somebody who has decades of experience, has touched all different kinds of curls for 20 years and has the education behind understanding what they're doing.
00:12:46.080 --> 00:12:46.559
Period.
00:12:46.799 --> 00:12:58.720
Well, the thing is too, you also like have to weigh, not just simply that you have to weigh it out from, you know, the standpoint if you're buying something cheaper, like one, more likely you're, like I said, it's not going to deliver the value that you're looking for.
00:12:58.879 --> 00:13:00.720
You're going to have to replace it anyways.
00:13:01.200 --> 00:13:09.200
And then also it's going to like, you know, for a lot of people that are, you know, always focused on price, that's going to be decision overload because you're always searching for a bargain.
00:13:09.279 --> 00:13:09.440
Yeah.
00:13:09.600 --> 00:13:19.440
You're going to put more work and effort to finding the cheapest price than just simply going with the highest value, getting it done, getting the out the um outcome that you want.
00:13:19.679 --> 00:13:26.799
And you're, like you said, you didn't waste all this time just searching for the lowest bargain and even wasting all your time to do that, find the cheapest one.
00:13:26.879 --> 00:13:29.600
And it still doesn't provide you with the outcome that you're looking for.
00:13:29.840 --> 00:13:30.159
Yes.
00:13:30.399 --> 00:13:35.200
I'll give another example because I really feel like I want to get people's minds kind of going.
00:13:35.279 --> 00:13:37.200
And then I'll give my personal example.
00:13:37.440 --> 00:13:43.840
But I have a close friend who I've been saying you should be working with Brandon or somebody.
00:13:44.080 --> 00:13:48.080
She has multiple retirement accounts from leaving, you know, jobs over the years.
00:13:48.240 --> 00:13:52.159
She didn't aggregate or she didn't combine them into an IRA.
00:13:52.320 --> 00:13:54.799
So you have all these accounts sitting in different places.
00:13:55.039 --> 00:13:57.600
They could have been growing in a compounded way.
00:13:57.679 --> 00:14:04.399
It's like great that you have$15,000 here and$20,000 there, but like you have$35,000 if you put it together.
00:14:04.559 --> 00:14:07.840
That's going to grow differently than if you have all these separate accounts.
00:14:08.080 --> 00:14:11.120
Once again, I'm going to tell you mathematically, that is incorrect.
00:14:11.360 --> 00:14:11.600
Okay.
00:14:11.840 --> 00:14:19.840
If you have$15,000 here,$10,000 here, and$5,000 in a different account, and if they're all invested the same at the same time.
00:14:20.240 --> 00:14:21.200
Were they all invested the same?
00:14:21.440 --> 00:14:22.559
Okay, so you didn't say that.
00:14:22.639 --> 00:14:23.519
That's the caveat.
00:14:23.679 --> 00:14:24.559
Oh, you get on earth.
00:14:24.799 --> 00:14:26.720
The way you were saying that's my standpoint.
00:14:26.960 --> 00:14:29.039
If you have them all in separate accounts, but they're all invested the same.
00:14:29.200 --> 00:14:29.279
Okay.
00:14:29.440 --> 00:14:30.639
They were not separated together.
00:14:30.720 --> 00:14:31.759
It's going to equal the same amount.
00:14:32.000 --> 00:14:32.159
Okay.
00:14:32.240 --> 00:14:32.480
Yes.
00:14:32.559 --> 00:14:33.519
That makes sense.
00:14:33.679 --> 00:14:34.720
You're a turd.
00:14:34.879 --> 00:14:36.799
Also, they weren't.
00:14:37.120 --> 00:14:44.080
So the biggest caveat, what you're saying there is that she did not, she had an account that was not invested.
00:14:44.159 --> 00:14:44.720
It wasn't cash.
00:14:44.960 --> 00:14:46.480
I wasn't, I didn't even get to that point yet.
00:14:46.639 --> 00:14:46.799
Okay.
00:14:47.279 --> 00:14:47.519
Okay.
00:14:47.679 --> 00:14:53.840
So all these years, and she finally sat down with Brandon, which I'm glad that she did.
00:14:54.000 --> 00:14:55.279
And what did you find?
00:14:55.440 --> 00:14:56.480
Now tell your story.
00:14:56.799 --> 00:15:02.080
Within, you know, uh a couple minutes of looking at it, like not even a couple minutes, a couple seconds.
00:15:02.240 --> 00:15:04.960
You know, you can look at it and say that it wasn't invested, it was all in cash.
00:15:05.200 --> 00:15:16.159
So, first of all, so what had happened was is that what had happened was it was an older employer, one of I'm from the earthwise, I want to say it's one of her first employers, and um had been in a 401k plan.
00:15:16.240 --> 00:15:25.440
And what ends up happening is that when you leave an employer and you don't actually do something with that money at that 0401k for this with the 403B and 043B, she's in healthcare.
00:15:25.679 --> 00:15:32.240
If you don't do something with it, often what happens is that after a certain period of time, they automatically roll you over to an IRA.
00:15:32.399 --> 00:15:42.000
The big thing is though, is that when that happens is that often the funds that you may be invested in in a 401k plan or 403B are not able to be rolled over into an IRA.
00:15:42.159 --> 00:15:48.320
So what happens is they cash you out and it rolls over as cash into an IRA, and then once it's in the IRA, you have to reinvest it.
00:15:48.480 --> 00:15:54.879
So what it did is it she didn't do anything with it, cashed her out, rolled into an IRA, and it was sitting there in cash.
00:15:55.360 --> 00:15:58.000
AKA was not invested for the past 10 years.
00:15:58.320 --> 00:16:01.279
So thousands of dollars is what she missed out on.
00:16:01.360 --> 00:16:02.320
Because it had like$2,000.
00:16:02.639 --> 00:16:04.080
Yeah, I mean, I kind of did the math on it.
00:16:04.159 --> 00:16:14.799
Like, you know, if we had done the basic portfolio that would have been recommended, you know, for her at the time, she probably would have had roughly, you know, it was like around a little over$2,000 in cash that was there.
00:16:14.960 --> 00:16:17.519
She probably would have had around, you know, between eight and nine thousand dollars.
00:16:17.919 --> 00:16:18.559
Just from doing nothing.
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