Transcript
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In today's episode we have special guest Chloe Daniels from Clobear Money and she is going to talk to us about the lazy way to invest.
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We are not talking about the unrealistic Wolf of Wall Street stuff.
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We are talking about set it and forget it automated investing that anybody can do and we want you to do that.
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So if this is of interest, take a listen today.
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Hey babe, what are we talking about today?
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Today we are talking about women and money one of my favorite topics whoop, whoop and we're going to be talking about how to invest the lazy way, which is even better because I think so many people have the misunderstanding that investing is difficult, and I mean the industry and the jargon and all the things you know.
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It is a little intimidating.
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So we're going to break it down today with our guest, but we're not going to be talking about day trading or any of the crazy Wolf of Wall Street stuff.
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We're going to do it the lazy way with Chloe Daniels.
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Chloe, I'm so excited.
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I feel like I have to give all of your guests or your listeners here a little disclaimer that I just moved this weekend, so my brain is moving a little slow, but we're gonna.
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We're gonna see what we can do, all right.
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Yes, listen, it's all about a fun casual conversation.
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It's going to be fine, not to worry.
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Let's get into your bio, chloe, so that everybody knows who we're talking to, because we know how amazing you are, but we need everybody else to know as well.
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Yeah, chloe Daniels, also known as Chloe Bear Money Coach, has built a community of over 300,000 on TikTok and social media by educating people on how to invest and build wealth the lazy way.
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We're going to get into that.
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Her work has been featured on CNBC, entrepreneur, bloomberg, business Insider and she's been a recent participant at White House influencer briefings for new policies on student debt and other issues her audience is facing.
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She was also awarded 2025 Best Overall Personal Finance Influencer by Bankrate.
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That's a big deal.
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Her ultimate goal is to provide education in a fun, easy-to-understand and accessible way, without the overwhelm, shame and confusion often associated with finances.
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Chloe has worked with thousands of individuals to improve their finances.
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She has also worked with several women's groups, nonprofits and companies such as Snapchat, nationwide Mint, mobile Betterment, clio, capitalize and more.
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Girl, you be out in these streets busy.
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I know I was like man, I'm not going to lie when you said the White House thing, I was like I should make it clear that it wasn't this administration.
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Listen, I got to update my bio.
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Listen.
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I think all of our listeners know where we lie.
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I assumed it Good.
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Yes, I think we're clear, I think we're clear, and if they aren't clear, they are now.
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They are now Welcome to the pod Exactly.
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Oh my gosh, I love that.
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So I mean, obviously we've been followers of your content for a long time.
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I don't even know how I found you, but I instantly was like this is my girl, like from the the dance videos to.
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You know, one of my favorite series that you do is like the money mistakes you made in relationships we're going to have to get into that.
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You just keep it so real and you really just take all the shame and guilt and like that stuffy air that is around the space of finance.
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You just remove all of it and I love your content for that.
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Thank you so much.
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I will like never forget the first time you guys commented, or at least one of the first times you commented on some of my content.
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I think it was like one where I said like I'm daddy or something along those lines and you commented and I was like wait, your handle is sugar like be or be your own sugar daddy or something?
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like that.
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I can't remember your handle.
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It's changed, yeah it was like at the time and I was like oh my gosh, my people.
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So I love the name of your podcast, I love the approach, I love it as well.
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And then we met at FinCon last year and I was like, oh, I like these people a lot, these are chill people.
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Yeah, we try to be.
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We try to take the shame and stigma and all of the the guilt and fear out of the conversation, just like you do.
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So we're in good company here, yeah, so with all of our guests.
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Chloe, we jump in with your first money memory because we think that you know what you remember about money from your early beginnings really can shape how you are with money today.
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So we'd love to hear yours.
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Yeah, it's funny.
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When I had the podcast the Money Bear, that's how it would end every episode.
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So when I saw that I was like oh, that's so cute I love it, money bear.
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That's how I would end every episode.
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So when I saw that, I was like, oh, that's so cute.
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Um, so my very first money memory happened when I was under the age of seven I want to say it was probably probably six or seven.
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Um, but my mom would, or my parents would, give each of us a dollar for allowance every week.
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And I remember getting this dollar and she said, well, you can either spend it or you can save it.
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And I was like, well, why would I want to save it?
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Like what's the purpose of saving it?
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And so I'd go with her to the Kmart every week with my little dollar.
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And the thing I distinctly remember purchasing was at the time there were these little like makeup kits for kids that were like a dollar.
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It was like a pack.
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It had like a little lip gloss, a little eyeliner, a little blush, and it was like like there was no actual color to it.
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It was just like this goop.
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Essentially, that was less than a dollar.
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I bought it and it was like melted and forgotten about within 24 hours.
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And I remember my brothers.
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On the other hand, they were way better about just saving their dollars for something that they really wanted to buy, and they'd buy cool things like remote control cars or robots and things like that.
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And I remember at that time thinking, wow, I guess girls are just bad with money and boys are good with money.
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And I was like seven years old and I did not even question that deeply rooted belief until way later, like in my late twenties, because it was just something that was buried down so deep of like, yeah, and my parents would reinforce that a lot of the times of like, oh, money just burns a hole in Chloe's pocket.
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Oh, your brothers are so good at saving, why can't you and your sister be better at it?
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And so, um, a lot of that belief was just reinforced over the years and because of that I never told myself like, hey, money's a skill you could probably just learn it, you know.
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Because in my idea or my head even though it was not really something I was aware of it was just like no, boys are good with money and girls are bad with money.
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So why would I try to learn?
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Why would I try to go do anything you know.
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All right, real quick.
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I want to speak to the person listening who feels like they can't work with a financial planner yet because they're carrying a lot of debt.
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First of all, I see you and I need you to know you're not broken, you're not behind, you're just in a tough season.
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I created something just for you because I've had people reach out who are serious about changing their money story.
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But the full financial planning package just wasn't the right fit yet.
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So I built a new service through Oak City Financial that's focused completely on debt reduction.
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No fluff, no shame.
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You'll get a one-time planning session, a personalized payoff strategy, your own financial dashboard and monthly coaching.
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If you want extra support while you climb out, it's $300 to get started and $100 a month.
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If you want that ongoing guidance, that's it.
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This is about helping you get unstuck, not making you feel like you failed.
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If this sounds like what you've been needing, go ahead and schedule a call with me.
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The link is in the show notes.
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Let's take the first step together, you and your sister, both youngest.
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So I know.
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So my I'm the oldest daughter and then my sister is the second youngest.
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But we were both spenders.
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We were both.
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We took on that same role, but we were also the only ones who were interested in working as well.
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So, like, I started working when I was nine because I liked money and I wanted to have money, and she started working around the same age as well.
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But, yeah, it took us a while to learn how to keep the money.
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Oh, my gosh.
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Well, and so interesting that instead of saying, oh, they're saving their dollar to get the bigger item, they must just be good with money and I'm just bad with money.
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Instead of no, they're just saving it and I'm spending it.
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Yeah, yeah, that's so interesting.
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I internalized it as.
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Oh, this is my fault, I am just bad.
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Which is such a woman thing to do.
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Right, because it could never be an external factor, could never.
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Never, and so that is, you could rinse and repeat on my whole life.
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See, I'll put this out to the guys, like it's got to be something else it's got to be.
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No, it's not me no accountability no.
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Accountability no None, none for the men.
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So how do we go from?
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And I love that you referenced the Kmart, because you know Only a niche audience will know that one Exactly.
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So you go from Kmart to.
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You're a personal finance expert, you have certifications, you're teaching thousands of people You've I mean you're being invited to the white house like, take us on the journey.
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I mean there's a lot of in between here.
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There's a lot of in between, so, okay, let's see where do I begin.
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So when I was born, no, I'm just kidding.
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So I in my early 20s, I had a lot of student loan debt and I was broke.
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Lot of student loan debt, um, and I was broke.
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So, even though in college I would work sometimes between two to three jobs, um, and take on like 24 semester hour loads, I was trying to graduate early.
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I was trying to do all of the things like I was working harder not necessarily smarter, and I struggled with my mental health so much at that time in my life that I often would do things like just spend every dollar that I had on something that I thought would make me feel better, would make me like like this will be the solution, this will be the thing that gets me out of my funk, this will be the thing that makes me finally feel better, this will be the thing, et cetera, et cetera, and obviously that never worked and it would put me into situations where I'd have panic attacks on how the heck am I going to pay rent?
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How am I going to?
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How am I going to like, keep keep doing this and not have to ask my like, not ask my parents for help?
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I'd never asked my parents for help because that was like a massive no-no, especially as the oldest daughter, and so I would just find myself in this situation over and over again, where I'd have to go sell my clothes to help make ends meet for, you know, paying rent and things along those lines, or paying the mental gymnastics of like, all right, if I write the check today and I put it in a safe deposit box tomorrow, which is the day that it's due, hopefully he won't pick it up till Friday and then the money will be in the account.
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So a lot of that mental gymnastics, and it just again reinforces idea that I'm bad with money, I'm clearly not the person who should be making these decisions.
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I need somebody else to do it for me.
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And so this belief, um, started really, you know, in my early twenties of like, you know what the solution to all of this is just someday, whenever I get married or whenever I find a partner, they're going to be the ones who are going to be good with money.
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Like, let's just hope.
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Let's just hope that they're way better at money than I was.
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Unfortunately, that did not happen.
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So there's a lot, as you said, I have a whole series of some of the bad decisions that I've made because of quote, unquote love.
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But I essentially find myself in situation, over and over again, where I have exes who owe me.
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The most that an ex owes me is $50,000.
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I have many exes that owe me thousands, but, um, I had an ex who this was the right before the like, my rock bottom, I guess you could say.
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Is I the same ex who owes me about 50 grand?
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He would use my credit cards to fund his business and I would let him.
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I'd be like, oh man, look at me, I'm so together that he can use my credit cards to fund his business, which we know as business owners.
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You're not supposed to be doing for any any stretch of the imagination, um.
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So, anyway, I ended up having about $15,000 in credit card debt from him at some point, um, which he did eventually pay off, but it tanked my credit score because we were not able to make the payments.
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And when that relationship ended, uh, it was 2018, where I had finally moved out and I was sitting, uh, I was sitting with the reality of where I was at and it was just like I am in no better of a financial position than I was, and, if anything, I'm in a worse financial position than I was in, you know, five years ago, 10 years ago, and like dumber people than me have figured this stuff out before.
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I cannot keep thinking that the solution to this is someone else, because, time and time again, it's showing me that all these people I'm telling myself to rely on like they're worse with money than I am, and I'm just over here with my blinders on my head in the sand, thinking like, okay, well, I can't do this, but they can do this.
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Let me put this responsibility on then.
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And then I'm ending up in worse and worse situations.
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So, um, I finally was just like you know what, what if I just try?
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What if I just try to figure this stuff out?
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You know, I'm not stupid and dumber people than me have figured this stuff out before.
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That is my life mantra is dumber people than me have figured it out before that in like, let's just try.
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Let's just have the audacity to try.
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Because, as a recovering perfectionist, as somebody who procrastinates until something is perfect, all too often the idea of let me just try and see what happens has become such an important staple in my life, because then you start doing and then you figure it out as you go, whereas if you're just constantly preparing before it's perfect and you're like I got to read 10 books on budgeting before I ever create a budget, I got to read everything about debt pay, I've got to do all of this.
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You're just never going to get started.
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And so that keyword try really enabled me to just be like all right, well, as long as I'm trying, I'm making progress, let's see what happens.
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And so that kind of personal finance.
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People that I knew of at the time were like Dave Ramsey and Susie Orman, and this one saving grace was this blog called Millennial Revolution.
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Do you guys know?
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that.
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They did quit, like a millionaire, christy Chen, and I think it's Christy and Bryce, but they were I've heard of quit like a millionaire.
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Yes, so that's them.
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They had a blog called Millennial Revolution.
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I assume they still have it up.
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It's a great blog.
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But I was so jealous of their life.
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They were these tech people who had quit their jobs to retire early and travel full time.
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And I was like, how is that even possible?
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How do they?
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They're so lucky, lucky them, lucky them.
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And then finally, I was just like Chloe, what if you tried?
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Like, why are you just saying like, lucky them, why don't you just try, use this jealousy as a way to, you know, push you forward?
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And so again, I was just like all right, let's just figure this out.
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Let me focus first on.
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I thought my biggest problem was debt freedom, and so I focused on putting all of my extra income on debt for a while, and in the first year and a half I put down about $20,000 on my debt.
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I believe it was, or it might have been, 40,000.
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I can't remember off the top of my head.
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I think a recent post said 40.
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Yeah, it was 40 grand in like a year and a half.
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I was going so hard on paying off my debt.
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But my debt was a 3.54% interest rate a 3.54% interest rate, and so eventually, as I continued my education, I continued learning, I started to realize that that wasn't as much of a priority, as it was for me to start investing and getting invested as soon as possible.
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But I was terrified of investing.
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I had just gotten to this place where I was like, decent at budgeting, I was decent at paying off my debt and this idea of investing.
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It just felt like this thing that the dudes on wall street were able to do, not like the girl who studied English and Spanish in college and took logic instead of math, like that was not something that I thought I would ever be able to do.
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But as I continued to educate myself, I couldn't keep the blinders on anymore, and so it was in 2020, um, that that was the year I turned 30, I believe, or was it 2020?
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I don't know Time.
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Like I said, my brain isn't fully working today, but it was 2020 that I was like you know what, let me just try to figure this whole investing thing out.
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And, sure enough, that was the year that I really learned a lot about investing, started managing my own investments, started working on things like maxing out a 401k, maxing out an IRA and stuff like that, and I fell in love with it.
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I just thought it was so interesting and I realized it's more about learning a new language rather than learning the math, because the math is simple.
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The math is not something you really have to worry about that much.
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It's really about learning all the jargon, and that actually was a lot easier for me to learn than learning some complicated maths that, luckily, you don't have to.
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So, yeah, that's that's kind of the long winded, roundabout way of how I got into finance Um and then later on, I I got my certifications for to to be an educator Um, and 2021 is when I started sharing stuff on the internet to be like, hey, here's what I'm learning.
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What do you guys think you were going?
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to say I was going to say I say the same thing because, like, people always think that my job is so focused around math.
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Right, I'm like obviously it has a math component to it, but I was like 99% of the things that I do has nothing to do with math.
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Yeah, it's.
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It's so emotional A lot of it like there's like you're like you have to be a psychologist in ways or a therapist in ways.
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Um, you have to be able to, to really work on the mindset side of things, and that's with like everyone I don't know anybody who doesn't have money, stuff like that they have to work through mentally and then it is it's the language.
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It's the language of just learning all the jargon that's been used to gatekeep the finance industry from so many people.
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You had said earlier that when you were in college that you didn't feel as though you can go to your parents for money.
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Was that more or less like your parents didn't have the means to help you, or was it more of like you don't want to ask them for help?
00:17:38.442 --> 00:17:39.343
Both honestly.
00:17:39.343 --> 00:17:43.652
So I was parentified as a kid pretty early.
00:17:43.652 --> 00:18:01.867
I was the oldest daughter of five kids, and so it was like I knew the intimate struggles of finance that my parents were going through from the time that, like seven or eight years old, I knew that there was a constant struggle for money and even though there were years when things were fine, there were years that were not fine.
00:18:01.867 --> 00:18:10.946
In 2011, 2012, which was when I was really really struggling with my mental health and living paycheck to paycheck, and having to like sell my clothes and donate plasma to make rent.
00:18:10.946 --> 00:18:21.707
Um, I didn't want to talk to my parents about it because I my dad had been experiencing furloughs cause they were still recovering from the great financial crisis crisis of 2008.
00:18:21.707 --> 00:18:24.593
Um, I knew how expensive that was.
00:18:24.593 --> 00:18:28.220
I believe my brother had started some treatments at that time, too that were insanely expensive.
00:18:28.420 --> 00:18:39.242
So I was like, well, the last thing, I can be as a burden to my parents, and there's been even times where, like I, that's a whole other side story but there's been times where my life was literally in danger and I was like I can't.
00:18:39.242 --> 00:19:15.355
I can't tell my parents because they don't have the funds and I don't want to be a burden to them, and that's something like I'm still healing from and learning from and being like no, like you should have told your parents, you should have reached out, because, like, if my daughter was in danger, I would want to obviously do anything I could, even if it put me in so much debt, um, but uh, yeah, it was that not wanting to be a burden I mean, that's something I still very much struggle with is like never wanting to be a burden, which helps me in the financial way, because I'm very independent financially now, but something that I'm still very much learning, especially now that I'm with a healthy partner and we're getting ready to have kids next year and stuff like that.
00:19:15.980 --> 00:19:17.704
Yeah, that's so exciting.
00:19:17.704 --> 00:19:21.843
I know you've also been very open about being like I don't ever want kids.
00:19:21.843 --> 00:19:29.491
And now you're like madly in love and you are in a healthy, happy relationship and you're like I can't imagine not wanting a child with this person.
00:19:29.491 --> 00:19:30.884
So what is?
00:19:30.884 --> 00:19:36.784
Let's, let's pivot into, like, what are you doing to prepare for children financially?
00:19:36.924 --> 00:19:37.885
so much therapy.
00:19:37.885 --> 00:19:40.590
Yeah, good start.
00:19:40.590 --> 00:19:43.423
I know that's not financial and you gotta have money.
00:19:43.482 --> 00:19:47.356
No, I mean but it's, it's an important, it's way more.
00:19:47.417 --> 00:19:48.583
It's way more important than the money.
00:19:49.587 --> 00:20:05.164
You can have all the money in the world and if you're not in the right headspace you're gonna mess your kids up with nice things and and I do not want to mess my kids up and it's like I know I'm going to mess my kids up I don't want to mess my kids up in the same way that I was messed up Like I want the generational trauma to be a little less, you know, or significantly less.
00:20:05.164 --> 00:20:06.527
So a lot of therapy.
00:20:06.527 --> 00:20:10.289
Both my boyfriend and I are are big, big advocates of therapy.
00:20:10.289 --> 00:20:18.082
We want to get some couples therapy as well, cause it's we're both in this um odd boat and I think more and more millennials will probably fall into this boat of.
00:20:18.082 --> 00:20:20.667
Neither of us ever thought about having kids.
00:20:20.667 --> 00:20:22.573
It was never even on our radar.
00:20:22.573 --> 00:20:30.621
So it's weird to have this shift at in our mid thirties of like, oh no, now we've never wanted anything, it's a huge shift.
00:20:31.142 --> 00:20:39.207
Um, so that's something that we're both approaching of, just like we don't even know what questions to ask or what things we should be focusing on, or what are good parents supposed to do, like things like that.
00:20:39.207 --> 00:20:42.568
Um, and I know it's not going to save for three months of maternity leave.
00:20:42.568 --> 00:21:01.807
Since I'm self-employed, I want to make sure that I have that expenses there and luckily we're a dual income household.
00:21:01.807 --> 00:21:03.066
He makes great money as well.
00:21:03.066 --> 00:21:05.709
So even if I didn't have that, we would be fine.
00:21:05.709 --> 00:21:13.551
But I want to be comfy, I don't want to have to worry about that, and I ideally would like to have enough to have an extended maternity leave.
00:21:13.551 --> 00:21:16.008
So that's number one priority.
00:21:16.008 --> 00:21:26.250
Then the second priority is just saving money for medical expenses and things along those lines, and then, in addition to it, it's like we're going to get married, we're going to get our prenup, we're going to get all that stuff in place as well.
00:21:26.250 --> 00:21:28.703
You know the regular to do list.
00:21:29.685 --> 00:21:36.163
How does your partner feel that you're in this finance space, and was it awkward for him to have these conversations?
00:21:36.163 --> 00:21:39.191
Because obviously you're like we're talking about it all.
00:21:39.191 --> 00:21:42.626
I'm sure you're like show me all your numbers, log into your portals.
00:21:42.626 --> 00:21:46.942
Was he totally on board or what was the situation there?
00:21:47.084 --> 00:22:00.673
Yeah, I mean, it's an emotional thing for sure to like when we finally had the financial audit where, like we had talked about finances very early in our relationship, like I got a very good sense of where he was at financially.
00:22:00.673 --> 00:22:08.491
Um, but it wasn't until January that we're like all right, we actually need to like really go through this so that I know exactly where you're at.
00:22:08.491 --> 00:22:20.700
And like he's like oh man, it's like getting naked for the first time in front of somebody, but like in such a deep way where there's a lot of shame associated with it, especially if you're like Ooh, I may be good with my finances, but I'm not as good as you are with finances.
00:22:20.700 --> 00:22:23.450
And so, um, it was.
00:22:23.450 --> 00:22:31.688
We kind of talked about it and I, you know, I've had a lot of practice in coaching people, so I'm like listen, there is not going to be any shame here and there's not going to be any judgment.